Date: Mon, 25 Nov 1996 17:42:36 -0800 From: slate@msn.com To: slateprint@microsoft.nwnet.com Subject: Slate Reader Survey SLATE Survey 1. _94025-1941__ ZIP Code (U.S. residents only) 2. __________ Country 3. Total household income: ___ under $15K ___ $15-35K ___ $36-50K ___ $51-75K ___ $76-100K ___ more than $100K _x_ don't know 4. Household net worth: ___ $0-50K ___ $51-100K ___ $101-250K ___ $251-500K ___ $501K-1MM ___ more than $1MM _x_ no idea 5. Education: ___ no high school ___ some high school ___ high school ___ some college ___ college grad _x_ post-graduate 6. Age: ___ under 18 ___ 18-24 ___ 25-34 ___ 35-44 _x_ 45-54 ___ 55-64 ___ 65 or older 7. Marital Status: ___ single, or _x_ married/domestic partner 8. Gender: _x_ male ___ female 9. How many hours a week do you spend reading? ___ 0-5 ___ 6-10 _x_ 11-15 ___ 16-20 ___ 21-25 ___ more than 25 10. Do you read your newspaper's opinion/editorial page? _x_ yes ___ no ___ don't get a paper 11. Which magazine(s) do you read regularly. _x_ Atlantic Monthly ___ American Spectator ___ The Economist ___ Harpers _x_ The Nation ___ National Journal ___ National Review ___ The New Republic ___ Newsweek _x_ The New Yorker _x_ New York Times ___ Time ___ US News & World Report ___ The Weekly Standard 12. What other online news or magazine sites do you read regularly? ___ Salon _x_ Suck ___ Wired ___ Word _x_ Other(s)--> Swans @ http://www.swans.com 13. On average, how many hours per week are you connected to the Internet? ___ 0-5 ___ 6-10 _x_ 11-15 ___ 16-20 ___ 21-25 ___ more than 25 14. _7.5_ Please rate SLATE on a scale of 1 to 10, where (1) means "very dissatisfied" and (10) means "very satisfied." SLATE Usage Patterns 15. How did you first come to SLATE? ___ MSN _x_ jumped from another Web site ___ clicked on a SLATE ad banner ___ read or heard an advertisement ___ heard about the site by word of mouth ___ saw a story in the media ___ other 16. When did you start reading SLATE? ___ within the last month ___ between one and three months ago _x_ more than three months ago ___ don't remember 17. Where do you read SLATE? _x_ at home ___ at work ___ at home and work 18. On average how times per week do you visit SLATE? _x_ once a fortnight ___ once ___ once or twice ___ twice ___ more than twice 19. On average how many articles do you read per visit? _x_ fewer than 3 (on line) ___ 3-6 _x_ 7-10 (off line --> see below) ___ 11-15 ___ more than 15 20. On average how much time do you spend per week reading SLATE? ___ 0 to 15 mins ___ 15 to 30 mins ___ 30 to 45 mins _x_ 45 mins to 1 hour ___ more than an hour 21. How do you read SLATE?(A for always, S for sometimes, or N for never) ___ read the magazine while connected to the Internet ___ download and read offline using Freeloader ___ download, print out, and read ___ receive in email and read on screen _x_ receive in email, print out, and read ___ read it some other way 22. How often do you read "The Fray," SLATE's reader forum? _x_ never ___ once a month ___ once a week ___ less than once a week ___ more than once a day Machine Configuration 23. What operating system are you running on the machine you most often use to access SLATE? ___ n/a ___ Macintosh ___ DOS ___ Windows 3.x/Windows for Workgroups ___ Windows 95 _x_ Windows NT (Workstation) ___ UNIX ___ OS/2 ___ don't know ___ other 24. What browser do you use most often to access SLATE (The version number can be found by going to the Help menu item of your browser and choosing About for PCs and using ctrl I for MACs)? ___ n/a ___ Internet Explorer 3.0 ___ Internet Explorer before 3.0 ___ Netscape Navigator 3.0 _x_ Netscape Navigator before 3.0 ___ AOL ___ Mosaic ___ Lynx ___ other ___ don't know 25. When you access SLATE, what is your usual connection speed to the Internet? ___ n/a ___ 9600 modem ___ 14.4 modem _x_ 28.8 modem ___ faster than 28.8 modem ___ Lan Connection ___ ISDN ___ other ___ can't tell/don't know 26. If you dial into the Internet, what access provider do you use most often to get to SLATE Magazine? ___ n/a ___ AOL ___ Prodigy ___ MSN ___ Compuserve ___ AT&T Worldnet _x_ other ___ don't know SLATE Benefit Statements 27. Please rate each benefit on a scale of 1 to 5, where (1) means you don't find it valuable and (5) means you find it very valuable. ___ Top quality writing, led by Michael Kinsley, informs and entertains you, the serious reader. Come on, please! _5_ Delivery via the World Wide Web and electronic mail is more convenient than getting it via the U.S. Postal Service. ___ Electronic delivery means you print only what you want to print, keeping waste of our natural resources to an absolute minimum. Yeah, sure! So, I won't feel guilty wasting everything else more than everybody else in the world... _1_ "The Fray," SLATE's reader forum, lets you join the debate and exchange ideas with your peers. ___ SLATE's distinct perspective will help you think in new ways about American policy, politics, and culture. Sorry, I do not share the arrogance of this statement!! 28. If there are other benefits of SLATE that are not captured in the above statements, please let us know briefly what they are. (use space below) It's free SLATE Attitudes/Intentions 29. Beginning in February 1997, SLATE will charge visitors to the site an annual fee of $19.95. What are your intentions at that time? ___ I will subscribe _x_ I will not subscribe ___ I'm not sure SLATE Product/Service Feedback 30. The following are services that SLATE either is offering or may offer in the future. Please rate each service on a scale of 1 to 5, where (1) means "not valuable" and (5) means "valuable." _5_ Email delivery: Delivers SLATE each week as an email with a Word document or Acrobat file attached _4_ Archive: SLATE maintains a searchable archive of substantially all the material ever written for the magazine _1_ Reader Forum: This is The Fray, SLATE's reader forum, where readers can debate topics related to the magazine in a bulletin board style format. _1_ Personalization: Allows you to customize what is sent to you each week in email or how things are presented to you when you go to the site. _1_ Alerts: Notifies you when specific parts of the magazine are updated and might include a copy of the story itself. 31. Please list any other ideas you have that would make SLATE more valuable to you. (use space below) You're doing great for the money! When you start charging and I stop reading you may want to consider lowering the decibels of the Bill Gates' and other Microsoft jokes. They don't ring true. However, and since I am receiving Slate for free, my best idea is to say: Thank you!