Second Survey - November 1997 Rogers, Here's your survey. Enjoy. Please tell us something about yourself. ZIP code (U.S. residents only) _94025-1941_ Country ___US___________________________ E-mail address (optional) aymery@ix.netcom.com 1. Total household income ____ under $25K ____ $25-$49K ____ $50-$74K ____ $75-$99K ____ $100-$149K ____ more than $150K _x__ don't know 2. Household net worth ____ $0-$50K ____ $51-$100K ____ $101-$250K ____ $251-$500K ____ $501K-$1MM ____ more than $1MM _x__ don't know 3. Education ____ some high school ____ high-school graduate ____ some college ____ college graduate _x__ completed graduate school 4. Age ____ under 18 ____ 18-24 ____ 25-34 ____ 35-44 _x__ 45-54 ____ 55-64 ____ 65 or older 5. Marital status ____ single __x_ married/domestic partner 6. Gender _x__ male ____ female 7. Are there any children under 18 currently living in your household? ____ yes _x__ no 8. Which of these categories best describes your current occupation? ____ owner/partner ____ chairman/CEO ____ GM/VP/managing director ____ professional (doctor, lawyer, educator, in noncomputer systems) _x__ professional (in computer systems) ____ services, sales/retail, administrative ____ military ____ retired ____ full- or part-time student ____ unemployed 9. Do you own or manage _x__ a home office business ____ a small business with less than 25 employees ____ nether 10. Within your own company, do you make decisions on budgeting, policy, and/or corporate investments? _x__ yes ____ no 11. Have you ever contacted an elected official or grass-roots organization to express a point of view? _x__ yes ____ no 12. Do you read your newspaper's opinion/editorial page? _x__ yes ____ no ____ don't get a paper 13. In the list below, please check any magazine(s) that you read regularly: ____ American Spectator ____ Atlantic Monthly ____ Economist ____ George ____ Harper's ____ The Nation ____ National Journal ____ National Review ____ New Republic ____ Newsweek _x__ The New Yorker _x__ New York Times Magazine ____ Time ____ U.S. News & World Report ____ Weekly Standard 14. Which other online magazines do you read regularly? ____ Feed ____ HotWired ____ Salon _x__ Suck ____ Word _x__ other(s) [SWANS] 15. Which of the following financial products do you currently own? (check all that apply) ____ bonds ____ certificates of deposit (CDs) ____ mutual funds ____ stocks ____ Treasury notes 16. In the past 6 months, approximately how many trips have you taken? Number of pleasure/vacation trips: __x_ 0 ____ 1 ____ 2 ____ 3 ____ 4+ Number of business trips : _x__ 0 ____ 1-2 ____ 3-4 ____5-6 ____ 7+ 17. What types of products or services have you purchased over the Internet during the past six months? (check all that apply) NONE ____ airline tickets ____ automotive vehicles ____ books ____ car rentals ____ clothing ____ computer hardware ____ computer software ____ consumer electronics (other than computers) ____ flowers ____ hotel rooms ____ music CDs or tapes ____ sporting goods ____ stocks/bonds/investments ____ toys/games (not computer games) ____ vacation packages ____ other SLATE Usage Patterns 18. Please rate SLATE on a scale of 1 to 10, where 1 means "very dissatisfied" and 10 means "very satisfied." ___ 1 ___ 2 ___ 3 ___ 4 ___ 5 ___ 6 _x_ 7 ___ 8 ___ 9 ___ 10 very dissatisfied very satisfied 19. How satisfied are you with SLATE's performance (criteria could include, e.g., the amount of time you wait for pages to download as compared to other online sites)? Please rate SLATE on a scale of 1 to 5, where 1 means "very dissatisfied" and 5 means "very satisfied." ____ 1 ____ 2 _x__ 3 ____ 4 ____ 5 very dissatisfied very satisfied 20. When did you start reading SLATE? ____ within the last month ____ between one and six months ago _x__ more than six months ago ____ don't remember 21. Where do you read SLATE? _x__ at home ____ at work ____ at home and at work 22. On average, how many times per week do you read/visit SLATE? _x__ fewer than 1 ____ 1-2 ____ more than 2 [I read once a week - I visit fewer than once a week] 23. On average, how many articles do you read per visit? _x__ fewer than 3 ____ 3-6 ____ 7-10 ____ 11-15 ____ more than 15 24. On average, how much time do you spend per week reading SLATE? ____ 0-15 min. ____ 16-30 min. ____ 31-45 min. _x__ 46 min.-1 hour ____ more than 1 hour 25. How do you read SLATE? Read the magazine while connected to the Internet. ____ always _x__ sometimes ____ never Download, print out, and read. ____ always ____ sometimes _x__ never Receive in e-mail and read on-screen. ____ always _x__ sometimes ____ never Receive in e-mail, print out, and read. _x__ always ____ sometimes ____ never 26. Have you tried the new Internet Explorer 4.0 version of Slate's Table of Contents? _x__ Yes ____ No ____ Not sure If yes: Are you still using it, or did you revert to the original Table of Contents? ____ Using IE4 version _x__ Reverted to other version ____ Use both 27. On a scale of 1 to 5, where 1 means you disagree with the statement and 5 means you agree, please respond to the following questions regarding multimedia elements. I download video, audio, and animation elements often. _x__ 1 ____ 2 ____ 3 ____ 4 ____ 5 disagree agree I look for the articles with multimedia elements. _x__ 1 ____ 2 ____ 3 ____ 4 ____ 5 disagree agree My computer hardware does not support multimedia elements. _x__ 1 ____ 2 ____ 3 ____ 4 ____ 5 disagree agree I'm afraid it will take too long to download multimedia elements over my Internet connection. ____ 1 ____ 2 _x__ 3 ____ 4 ____ 5 disagree agree I'm afraid I will have to install something in order for multimedia elements to work properly. __x_ 1 ____ 2 ____ 3 ____ 4 ____ 5 disagree agree 28. Would you value the ability to customize a printout of SLATE to include only the articles you want? Please rate on a scale of 1 to 5, where 1 means "not valuable" and 5 means "valuable." _x__ 1 ____ 2 ____ 3 ____ 4 ____ 5 not valuable valuable Machine Configuration 29. What is your video resolution? ____ 640 x 480 ____ 800 x 600 _x__ 1024 x 768 or higher ____ don't know Tips if you don't know: - If you are using an Apple computer: Go to "Control Panel," select "Monitors," and check the "Monitors and Sound" settings. - If you are using a PC (with Windows 95): Go to the "Control Panel," select the "Display" option, and select the "Settings" tab. 30. When you access SLATE, what is your usual connection speed to the Internet? ____ 9600 modem ____ 14.4 modem ____ 28.8 modem _x__ faster than 28.8 modem ____ LAN Connection ____ ISDN ____don't know ____ other SLATE Benefit Statements 31. Please rate each benefit on a scale of 1 to 5, where 1 means you strongly disagree that the statement is a benefit and 5 means you strongly agree. SLATE provides a distinct perspective that makes me smarter about the week's news, politics, and culture. ____ 1 __x_ 2 ____ 3 ____4 ____ 5 SLATE saves me time by quickly catching me up on the week's news and events. ____ 1 ____ 2 _x__ 3 ____ 4 ____ 5 SLATE helps me think in new ways about the week's news and events. ____ 1 _x__ 2 ____ 3 ____ 4 ____ 5 SLATE's top-quality writing provides me with an informing and entertaining look at the week's news and events. ____ 1 ____ 2 ____ 3 _x__ 4 ____ 5 If there are other benefits of SLATE that are not captured in the above statements, please let us know briefly what those are for you. (Fill in the blank.) Slate is indeed an interesting and distinct magazine--though it does not make me smarter! (hence my answer supra). It is free as it should be--and remain. And I particularly appreciate the E-mail edition. SLATE Subscription Intentions 32. SLATE will soon be charging visitors to the site an annual fee of $20 to $30. What are your intentions at that time? ____ I will subscribe _x__ I will not subscribe ____ I'm not sure