Swans Commentary »
May 8, 2006
Swans 10th Anniversary
Ten Years Of A Swans
by Eli Beckerman
(Swans - May 8, 2006)
Before the dot-com boom, there was Swans.com.
The concentrated power of print, radio, and television
was giving way to small people like Gilles d'Aymery and
Jan Baughman and their revolutionary new medium.
Monopolies on ideas, and the commercialization of
those ideas, were going to have to make room for
the democratizing impact of the World Wide Web.
Of course, it would not be long before the "Information
Superhighway" would be utilized to its fullest profit-squeezing
potential. Even small, decentralized efforts would succumb to
this trend, and buy-outs and conglomeratization would expedite
the process. Just like the endless stream of "socially responsible
businesses" getting bought out by socially destructive businesses,
the space for dialogue, debate, dissent, thought, activism and advocacy
has been twisting itself into a corporatized knot. Want to fight for
social justice? Sign up at firstname.lastname@example.org! Every inch of
the Web had to justify itself in dollars, and soon nearly every inch of it
But not every inch.
Swans.com has embraced something completely distinct -- that to not
play the game, one must not play it. Swimming against the current ain't
easy, but the preservation of this non-commercial space is crucial. The
spirit of collectivism at Swans provides a clear contrast to the
compartmentalism of the Blogosphere and general individualism of American
society. Keeping it going for 10 years is nothing short of a small
After the dot-com boom, there was Swans.com.
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Patterns which Connect
About the Author
Eli Beckerman on Swans (with bio).
Please, feel free to insert a link to this work on your Web site or to disseminate its URL on your favorite lists, quoting the first paragraph or providing a summary. However, please DO NOT steal, scavenge, or repost this work on the Web or any electronic media. Inlining, mirroring, and framing are expressly prohibited. Pulp re-publishing is welcome -- please contact the publisher. This material is copyrighted, © Eli Beckerman 2006. All rights reserved.
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This Edition's Internal Links
Ten Years On A Superhighway Less Traveled - Jan Baughman
Taking Flight: The First Ten Years - Alma A. Hromic
Swans At Ten - Milo Clark
The Revolution Continues - Louis Proyect
The City On The Hill In Ruins - Deck Deckert
Musings From The Black Swan - Charles Marowitz
Sow Resistance, Reap Justice - Michael DeLang
A Review Of Prior Thoughts - Philip Greenspan
Keeping The Flame Alive - Various (but Unique) Swans Contributors
Inside Swans' Engine Room - Jan Baughman interviews Gilles d'Aymery
On The Anniversary Of Swans - Poem by Gerard Donnelly Smith
Untitled - Poem by Swans (Jan Baughman, September 10, 1997)
Just call it Beta I - Gilles d'Aymery (May 1, 1996)
Beckett At A Hundred Or Who's Celebrating Watt? - Peter Byrne
Letters to the Editor
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Swans -- ISSN: 1554-4915
URL for this work: http://www.swans.com/library/art12/elib024.html
Published May 8, 2006
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